…LOST PRODUCT OF THE DAY – AFTER HOURS SHORT

Today’s product is the new “After Hours” short from our Summer 2012 clothing line. These things are beyond comfy, featuring a French Terry elastic waist band and a cozy cotton inside. A favorite of Mason Ho and Chris Ward. Mason only takes them off to go surf or for certain special occasions. After a long day surfing in your wetsuit or boardshorts there’s nothing better than slipping something warm and cozy around your vital areas. Perfect for lounging about after that long day at the beach, school or work. Visit our dealer list to find out where you can get your hands on these walkshorts and stay comfy.

On another …Lost product note: our marketing department finally realized that all the Chuckhilupo stories they were doing somehow didn’t translate into more clothing sales. Since we took back full control of the clothing company a little over a year ago, we’ve been making a ton of great new stuff on our own independent terms. Don’t worry, Chucky isn’t going anywhere but we will be featuring more of our new clothing, SurfSkates and accessories on this site – so stay posted.


Mason Ho checking the quiver and staying comfortable in his “After Hours” shorts.


Chris Ward loves his dog and his “After Hours” shorts.


He actually asked if Catalyst had any more in stock before he went to Brazil.


Ward all smiles in his …Lost “After Hours” shorts and “Chalk Strip” tank.


Styling on the frontside…


Styling on the backside…


…and comfy on the inside.


They come in black and grey color ways.

Kyle Berard and Pat Duffy sequence on the Thrasher site

Kyle Berard on a mission since his move to California and Pat Duffy always getting his street on. Check out their sequences on the Thrasher website.

CLICK HERE TO CHECK OUT BERARD’S SEQUENCE



CLICK HERE TO CHECK OUT A SEQUENCE OF PAT DUFFY

60 MINUTES IN THE PARK: PAT DUFFY

From the TWS website check out 60 MINUTES IN THE PARK: PAT DUFFY

It’s crazy to think that next year it’ll have been 20 years since Pat Duffy released his epic game-changing part in Questionable. So for an ode to our 30th anniversary, as well as Questionable’s 20th anniversary, we got Mr. Duffy himself–#13 on our 30 most influential skaters of all time list–in to crush the park for an hour. Seems he hasn’t slowed down one bit either.

Video by Chris Thiessen, additional filming by Ryan Alvarado

How-To Ollie Fakie with Kyle Berard -Trick-a-Day

Learn a new trick each and every day from top pros like Kyle Berard on the new Ride Channel! Check out Kyle in this video to get step-by-step instructions on how to get ollies to fakie on a mini ramp.

KYLE BERARD 8th place Tampa Pro and The Skateboard Mag fan favorite

Kyle Berard killed it over the weekend at the 2012 Tampa pro skate contest. Kyle put together a couple of solid runs that landed him a 8th place finish and to top it The SKateboard Mag gave him the Fan Favorite award. Check out a couple photos from The Skatepark of Tampa/ Rob Meronek

Kyle receives The Skateboard Mag Fan Favorite

Kyle high speed tailslides

How-To BS Smith on a Mini Ramp with Kyle Berard -Trick-a-Day

Check out the new Ride channel on youtube as Kyle Berard shows you how to do BS Smiths on a mini ramp
Learn a new trick each and every day from top pros. You’ll get step-by-step instructions on how to master every trick in skateboarding!

How to Blunt to Fakie with Larry Schmidt

Check out …LOST skate team Larry Schmidt as he teaches you how to do the perfect blunt to fakie on a quarterpipe at Long Branch skatepark in New Jersey.
Filmed & edited by Jon Edwards

Kyle Berard PACIFIC DRIVE MINI RAMP COMP

Kyle Berard takes home $1500 and first place at the 2011 Take Back the Ally Miniramp Jam.
Check out these clips from skateboard.tv of Berard ripping the mini.

Weekend with Kyle Berard and Pat Duffy

Take a look at these recent clips of Kyle Berard absolutely ripping the dance floor, hitting golf balls into houses, motor boating double F’s and singing what’s going on with Pat Duffy! From the Coastal Carnage in Huntington Beach to Donaldson’s back yard mini ramp Kyle Berard is always having a good time.
Kyle also shows us the best way to open a beer when you don’t have a bottle opener with the new Bait Hat from …LOST. Check this video if you need a good laugh because Kyle Berard is one of the funniest guys around!

Circus Bowl …Lost commercial

Check out this video created and sent to us by the crew over at the Circus Bowl in Florida. …Lost has been supporting them in their project and they wanted to thank us by making us a viral …Lost commercial. The best part is they filmed and edited the whole thing on a iPhone 4! Check out their blog with pictures of the bowl built by Jay Ramps from the very start to the finished product, and the various skaters who have been hanging around and shredding the new bowl since it was completed.

Thanks to the crew over there for representing! Visit their blog site and keep up to date with what they have going on at thier website circusbowl.com

Kyle Berard Double Rock future on the Thrasher website

Check out …LOST skate team rider Kyle Berard destroying the Thrasher skate park in San Francisco for a Double Rock future on the Thrasher website. (Click here to watch)

Product of the Week: Cult Classic Tees

Is not that we ran out of ideas…
is not that we are to lazy to create new tee shirts….
We brought back these old school shirts because they are sick and  remind us of a time when everyone did their own thing, and didn’t care about trends or best sellers at major clothing stores.

These timeless classics will make you look like you were there from the very beginning as part of team …Lost,  making boards out of a small shaping room and selling tees from the back of your trunk.

Check out the Cult Classic tees here…

Shop of the Week: Sun Diego

Operating as traditional retail stores as well as online, Sun Diego Boardshops are located all over San Diego County, California. It has constantly strived to bring southern California kids the best selection of …Lost surfboards and apparel.  In the last 25 years, Sun Diego has opened 8 stores located within the San Diego area.  Employees ride our boards, rock our gear, and drink our energy drinks. I guarantee, you will experience great service at any of their locations and will walk away with the best product.

Stop by any of the 8 locations and make sure to check out our latest …Lost gear.

Check out more on Sun Diego here

Sun Diego in Mission Beach

The Imperial Bottle Rock-it window

The new camo Bottle Rock-it available now!

Old Mason Ho giant window at Sun Diego

K5 Game of Skate

The  K-Five store in Poway, Ca was the place to be over the weekend with over 3o skaters throwing down their best moves in the annual  game of  S.K.A.T.E. With $500 in cash prizes groms like Will Fyock, Diego Najera, Brendan Villanuva, and  …Lost Am Autin Zito were all making it look way too easy! In the end it was Will Fyock and his endless bag of tricks that gave him the win taking home a pocket full of cash and boat load of product.  Also supporting the cause  companies had their tents set up all hosting  carnival themed games giving out free product and stickers but it was the …Lost tent taking it to the next level by passing out live fish for the beer pong game without the beer. Check out the photos of the K-5 event here.

Click here for more photos from the event

SLAYER Guitarist Kerry King

Arguably THE best heavy metal guitarist in the world, Kerry King from Slayer, was recently seen wearing an old lost tee. His music has inspired people across the USA, (especially the South). His music inspires some of our own riders like Chris Ward, who often listens to Slayer before paddling out to places like The Box or Pipeline or Teahupoo. Davo can’t get enough of their music.

FOOTNOTE: While Lost is not too poor anymore to have a surf and skate team, we ARE too poor to pay famous gnarly people for their endorsement. UNLIKE ALMOST EVERY ONE OF OUR COMPETITORS – we don’t have money to pay famous people to wear our stuff. When you see someone gnarly wearing Lost – you can be sure that they are not being paid to wear it…